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CPF developed the Can Protect Foundation Social Media Cancer Awareness Campaign, which used Social Media Website like Facebook, Twitter, Instagram, Pinterest and Youtube to make more women aware of the importance of screening to find breast cancer or cervical cancer early. The campaign also sought to increase use of CPF’s Breast and Cervical Cancer Early Detection Program screening services among Indian women.
Indian women who get breast cancer are more likely to die from the disease and are less likely to survive for 5 years after diagnosis. Studies suggest that this disparity is due to Indian women being diagnosed with breast cancer at a later stage, and receiving treatment later after diagnosis.
CPF Social Media Campaign objectives included—
- Increasing awareness about regular screening.
- Increasing awareness of the importance of preventive healthcare.
- Increasing awareness of deadly diseases.
- Increasing the number of women who get screening at our free camps.